Our Statement

What are you passionate about? This is a big question, one that you may need to think over before you can come up with an answer. Perhaps a better version of the question is this one: what makes you feel alive? Whatever it is that you love to do and whatever it is that enables you to forget about all the minor worries of your life, that is what you should seek out with your entire being. Do it as much as you can, and let that part of yourself shine for the whole world to see. Never hide it! At GiO (1998), we support people and all their passions. We celebrate you and the talents and loves that make you who you are as a person.

Design, adventure, sports, motor, athleticism, entertainment… these are all passions that we feature in our collections. Comprised of more than 150 products, our six collections connect you to your true, inner self and reflect the version of you that is most at one with the world.

Try this third version of the same question: when do you feel connected to your instincts? Is it when you’re dancing? When you’re behind the wheel? When you’re out on the field? Seeking something new? In that answer, you will find yourself, and once you do, you will find that we have created something under the GiO (1998) brand that is just for you.