GiO 1998

Our First Photo Session With Luda

Our First Photo Session With Luda

After 3 months, it was the right time for our brand to start doing some photo shoots with important style bloggers such as Luda in order to improve our product visibility and also it's esthetics.

We found Luda on instagram and , as soon as we saw his feed, we knew that he would be perfect for our first promotion.

After the contact we asked him to choose the product that he liked the most from our shop and he selected the GiO Ancient Greece - Backpack.

We couldn't be happier with the results,...


Bringing Back the Old School

Bringing Back the Old School

Remember back in the 80's with the emergence of Hip Hop, the Rock dominance and the exponential growth of Pop with the the king Michael Jackson? And do you remember those mythic windbreakers? 

Old School Wind Breakers GiO

We do, and that's why we decided to create new premium designs with an Old School Style for all of the nostalgic ones:

GiO Old School T-Shirts


Our Story

Our Story

What are you passionate about? This is a big question, one that you may need to think over before you can come up with an answer. Perhaps a better version of the question is this one: what makes you feel alive? Whatever it is that you love to do and whatever it is that enables you to forget about all the minor worries of your life, that is what you should seek out with your entire being. Do it as much as you...